For the most part, Cinema fans are a dynamic group of people, shifting from genre to genre, from style to style with ease. For this reason, Hollywood has got more and more cunning in delivering it's limited amount of archetypes. They change the packaging but its still the same meat(or meat-like substitute, for the vegetarians). But even through all this change there is one thing that never changes: the what.
Hollywood films are old friends you seen a million time but never quite get bored with them. Though they will frustrate you from time to time. People need to demand better from the producers if not we'll end up with more of the same, generic, whitewashed material over and over.